What were the best-selling Illinois player jerseys in the name, image and likeness era?
According to local supplier Campus Ink, the answers might be obvious to some.
A year into the NIL era, licensed apparel by former Illini basketball players Kofi Cockburn (Pro), Jacob Grandison (Duke) and Andre Curbelo (St. John’s) posted top sales figures, said the NIL director of Campus Ink. Adam Cook.
In the new year, freshman basketball player Skyy Clark’s No. 55 jersey leads the way.
“He’s a really exciting and highly touted player, it’s actually more exciting for us to hear how (coach Brad) Underwood and the staff talk about him,” Cook said. “We’re lucky to work with him on the merchandise side and also talk with his parents, he’s the nicest, most genuine kid you’ve ever met.”
Campus Ink, an Urbana-based custom clothing and print store, entered name, image and likeness merchandise shortly after the market became legal in Illinois. The company also sells NIL products with athletes from Indiana and Purdue universities.
In addition to the Gameday Spirit fan showcase, the company produces shirts and replica jerseys bearing the names and numbers of current and former University of Illinois student athletes.
And the athletes each get a share: $8 to $15 per product sold, Cook said. All products are designed and created in-house, although many are sold online through illinois.nil.store.
Royalties are also paid to athletes in non-profit sports, such as second Illinois football player Sydney Stephens. Quarter zips and hoodies bearing his No. 28 are available online.
“Kofi, Jake, ‘Belo, Skyy, those guys did and are doing great. But what’s really cool for us is when you have a softball, baseball, or women’s soccer player that’s not winning. money ache,” Cook said.