Source: C. Morgan Engel / Getty
Thanks to college athletes now being able to sign sponsorship deals, along with her hard work and success, Zia Cooke is now one of the highest paid college athletes in the Final Four.
As a junior guard and top scorer for the University of South Carolina women’s basketball team — which just won the NCAA March Madness Women’s Tournament earlier this month — Cooke’s sponsorship deals include links with large companies in various sectors.
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Data recently released by Opendorse highlighted that in terms of earnings, the earnings of female college basketball players are only second to those of female college football players.
“It just shows we can do a lot of things that a lot of people say we can’t do,” Cooke said. CBS News on obtaining his sponsorships. “Seeing all the girls there for NIL and I think it was just a boy shows that we can do literally anything they can do. It’s a business and it’s super efficient for women and men.
“I feel like a lot of people really like women’s basketball. It’s just hard for them to admit it, and I don’t know why,” the 21-year-old said. the log shows everything, the statistics. The statistics show everything.
Cooke’s Instagram has more than 226,000 followers and his posts are valued at around $8,000 each, according to Bloomberg.
Speaking on his latest sponsored partnership, with H&R Block and his biggest deal to date, Cooke said: “It gave me a chance to show who I am for a minute.”
“I did DoorDash, which was also super fun. I’ve done Bojangles deals and I’ve done Fenty Skin, Rihanna’s line, so I’ve got quite a few and this is just the start. I am excited for what else awaits me,” the basketball player said. Told CBS News.
“I don’t even want to know how much money I have,” admitted the young player. “I haven’t looked at the account since I started. Now I just try to stay focused on my best work…. I want to save because once you see the prices, you want to buy stuff like that.
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